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Refined Product Marketing
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US
Refined Product Demand
Distribution
Systems
Gasoline
Marketing
Convenience
Stores
How are
Refined Products Sold?
After
crude oil is converted into refined products, the products must be
transported and sold to end-users.
U.S.
Refined Product Demand
Refined
products are consumed throughout the United States. For convenience,
the country is divided into five Petroleum
Administration for Defense Districts (PADDs).
The states included in each PADD are shown in the following table:
|
PADD |
States
|
|
I |
Maine, Vermont, New
Hampshire, Massachusetts, New York, Pennsylvania, Rhode Island, Connecticut,
New Jersey, Delaware, Maryland, West Virginia, Virginia, North
Carolina, South Carolina, Georgia, Florida |
|
II |
North Dakota, South
Dakota, Nebraska, Kansas, Oklahoma, Minnesota, Iowa, Missouri,
Wisconsin, Illinois, Michigan, Indiana, Ohio, Kentucky, Tennessee |
|
III |
New Mexico, Texas,
Arkansas, Louisiana, Mississippi, Alabama |
|
IV |
Montana, Idaho,
Wyoming, Utah, Colorado |
|
V |
Washington, Oregon,
California, Nevada, Arizona |
The
consumption of products in each PADD for 2000 is shown in the following
table:
Consumption
of Petroleum Products
(Thousands of Barrels)
|
Products |
I |
II |
III |
IV |
V |
Total |
| LPG |
76,030 |
153,636 |
536,068 |
1,388 |
23,436 |
790,558 |
| Gasoline |
1,069,394 |
889,160 |
463,790 |
8,031 |
537,499 |
2,967,874 |
| Jet Fuel |
214,916 |
132,494 |
72,782 |
2,358 |
179,364 |
601,914 |
| Diesel Fuel |
269,116 |
307,054 |
162,022 |
4,292 |
139,096 |
881,580 |
| Home Heating Oil |
226,429 |
94,836 |
71,888 |
649 |
21,133 |
414,935 |
| Residual Fuel Oil |
144,782 |
17,776 |
83,254 |
271 |
55,787 |
301,870 |
| Other Products* |
113,427 |
218,385 |
516,735 |
2,510 |
99,949 |
951,006 |
| Total |
2,114,094 |
1,813,341 |
1,906,539 |
19,499 |
1,056,264 |
6,909,737 |
(Source: Energy Information
Administration, Petroleum Supply Monthly)
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Distribution
Systems
In many
cases refined products need to be moved from a PADD where there is
excess supply to another PADD which needs more products. This
supply balance is illustrated in the chart. PADD III
refineries supply demand to the U.S. Midwest (PADD II) and East
Coast (PADD I). PADDs IV ( Rocky Mountains) and V (West Coast)
are rather isolated from the rest of the nation and must largely be
self-sufficient.

[Click on
image to view full-size]
(Source: Mr. James Watson,
Baker & O'Brien)

[Click on
image to view full-size]
(Source:
Mr. James Watson, Baker & O'Brien)
Refined
products are moved to markets using pipelines, tankers and tank
trucks. Pipelines are the lowest cost method.
Colonial
Pipeline Company ships products from refineries in the U.S. Gulf Coast
(PADD III) to markets in the East and Northeast.
Colonial Pipeline Co. is an interstate common carrier of petroleum
products. Each day, Colonial delivers an average of 80 million gallons of
gasolines, kerosenes, home heating oils, diesel fuels and other fuels to
terminals
in 12 states and the District of Columbia. The
5349-mile system transports fuels from Texas, Louisiana, Mississippi and
Alabama to 267 marketing terminals located near the major population
centers of the Southeast and Eastern Seaboard. It is owned by BP
(17.96%), CITGO Petroleum (15.79%), Conoco (8.53%), Equilon (16.12%), Koch
Industries (7.30%), Marathon Oil Company (2.82%), Phillips Petroleum
(8.02%) and Union Oil Company of California (23.44%).
Waterborne
tankers move products from U.S. Gulf Coast ports to destinations along the
Gulf Coast from Texas to Florida and East Coast from Washington to
Boston.
Once
the products reach their destination, which is usually a supply
terminal, they are distributed to gasoline stations, airports and
homes by tanker trucks. Companies mix their additive packages into
gasoline at these facilities.
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Gasoline
Marketing
Perhaps the most visible refined product is gasoline. Over 180,000
gasoline stations deliver transportation fuels to motorists throughout the
United States.
Gasoline
is sold at branded and
unbranded
stations. Branded stations include
company-owned,
distributors and
dealers.
Company-owned stations are Owned and operated by a petroleum
refining company (e.g. ExxonMobil, Chevron, etc.) Company owned
stations usually have a higher focus on fuel sales versus
convenience
store
merchandise sales. Distributors are companies
without refining operations that own and operate their own gas
stations.
Distributors may also supply gasoline
to dealers who are independent gasoline stations that have no
distribution capabilities. Branded operations allow distributors and
dealers to market gasoline under a recognized brand. Unbranded
stations are retail or commercial.
Retail establishments include
companies such as chains such as RaceTrac and QuikTrip, "mom
and pop" stations, and major retail marketers such as Wal-Mart and Coscos. Commercial operations are for fleet programs and
construction operations.
Please
click on the link to see some photographs of
old
time gasoline stations
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Convenience
Stores
Convenience
stores or C-stores represent a growing trend in retail operations.
Data compiled by the
National
Petroleum News indicates the nature of C-store operations.
|
Category |
Average |
| Full C-Stores with more
than 1,000 sq. feet, % |
92% |
| Sell Gasoline, % |
93% |
| Offer Car Wash, % |
10% |
| Average Full C-Store
Non-Gasoline Sales Volume, $/Month |
$87,408 |
| Average Full C-Store
Non-Gasoline Sales Volume, $/Month |
$23,973 |
| Offer Deli, % |
43% |
| Offer Branded Fast
Foods, % |
10% |
| Sell Alcohol, % |
65% |
| Sell Tobacco, % |
92% |
| Sell Lottery Tickets, % |
74% |
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The
Petroleum Marketers
Association of America (PMAA) is a federation of 42 state and regional
trade associations representing 7,850 independent petroleum marketers nationwide.
Most of these marketers are small, family businesses serving the
petroleum needs of their local community. These companies sell
approximately half the gasoline, 60% of the diesel fuel and 80% of the
home heating oil consumed in America annually.
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To
learn more about
refined product marketing,
please check out the following PetroStrategies
classes:
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For more information
about refined product marketing, please check out the following
references:
Updated 01/10/08
Copyright 2000
PetroStrategies, Inc.
All rights reserved
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